Madison reed5/17/2023 For example, Madison Reed allegedly replaces PPD with paratoluenediamine sulphate (PTDS) and resorcinol with 2-methylresorcinol, which the class action lawsuit says are just as toxic to the human body as the “harsh” ingredients they replace Madison Reed has also replaced some of the other “harsh” ingredients with toxic alternatives without warning consumers about the risk of adverse reactions they may pose, Moore alleges. She says that, while the products do not contain ammonia, they do contain a replacement ingredient called ethanolamine that is known to cause hair loss. Madison Reed’s hair coloring products are not actually “free” of “harsh” ingredients, Moore alleges. ![]() ![]() Relying on the information provided in this massive marketing campaign, numerous consumers have purchased the products because they believed they were safer, gentler and healthier, the lawsuit alleges. Moore notes that Madison Reed has “bombarded the airwaves” with a nationwide marketing campaign telling consumers that it has removed the “harsh” ingredients typically used in hair color products and replaced them with “good stuff. Specifically, those eight “harsh” ingredients include ammonia, paraben, resorcinol, PPD, phthalates, gluten, SLS and titanium oxide, according to the Madison Reed class action lawsuit. The Madison Reed hair loss class action lawsuit alleges the company markets itself as an “honest” company “built on integrity, innovation and love.” Madison Reed also states that it created “the first ever Smart 8-Free permanent hair color” that is free of eight harsh ingredients that health-conscious consumers seek to avoid. Madison Reed Products Misrepresented As Free Of Harsh Ingredients, Class Action Says If she had known that the Madison Reed hair coloring products put her at risk of scalp irritation or hair loss, she would not have purchased the products, the class action lawsuit asserts. Moore says she relied on these representations and believed the product would be safer for her hair and her health.Īfter Moore used the product for the first time, her scalp became irritated and she experienced hair loss. Plaintiff Melissa Moore of New York says she purchased a Madison Reed “Radiant Hair Color Kit” from in October 2020 based in part because of the representations that the product was free of ammonia, paraphenelyendiamine (PPD) and resorcinol. However, a new false advertising class action lawsuit alleges Madison Reed fails to warn consumers that its products may cause scalp irritation and hair loss. claims that it sells salon-quality hair coloring products with ingredients that are not as “harsh” as those included in traditionally formulated hair color products. Where: The lawsuit was filed in New York federal court.Why: Moore alleges Madison Reed misrepresents its hair coloring products as free of “harsh” ingredients when they actually contain alternative ingredients that can cause adverse reactions such as hair loss.Who: Plaintiff Melissa Moore filed a class action lawsuit against Madison Reed Inc.Madison Reed has raised more than $180 million in funding over several rounds.įor more from WWD.com, see: In Largest Deal Yet, Estée Lauder to Acquire Deciem at $2.(Photo Credit: Olena Yakobchuk/Shutterstock) Madison Reed Hair Loss Class Action Lawsuit Overview: New investors include Goldman Sachs, Motley Fool Ventures, Portfolia Rising America Fund and Portfolia FirstStep Fund. Madison Reed’s latest funding round was led by True Ventures, with participation from existing investors Norwest Venture Partners, Comcast Ventures and Shea Ventures. “We spend all this time worrying about what the end, and the beauty is every day - we get to do this.” ![]() ![]() Am I excited about the opportunity? You bet,” Errett said. Do I think this company could go public? Absolutely. The company’s hair color formulations are meant to be cleaner than traditional hair color, and do not contain PPD, ammonia, parabens, resorcinol, pthalates, gluten SLS or titanium dioxide.Įrrett declined to talk specifics around numbers, but did say she could see the company one day hitting the public markets. Madison Reed was early to the direct-to-consumer hair coloring business, and has since expanded into retail with Ulta Beauty. The salons are often employing colorists from salons that have struggled during the COVID-19 pandemic, Errett noted. More of those will roll out, as well, she said. Errett said the company has opened two Mini Bar locations, which sell Madison Reed products and are staffed by salespeople who can help customers looking for IRL color consultations. Madison Reed opened 16 more Hair Color Bar locations during 2020, and plans to have 60 locations by the end of 2021.
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